I'm not a I'm not a plastic bag

Plastic bags. We don’t really need them and we shouldn’t really use them.

The fact that we get through over 10 billion in the UK every year is scandalous.
This has lead to the increase in eco friendly bags. The most notable example being
Anya Hindmarch’s ‘I’m not a plastic bag’ for Sainsbury’s.

There’s no doubt that it started out with good intentions. However, it’s ethical credentials
were soon lost in a consumer frenzy.

People queued through the night for the limited edition bags.

They then started appearing on e-bay for over £200.
It quickly became more footballer’s wife than mother earth.

Well, enough is enough.

We’ve reclaimed the cause with our ‘I’m not a I’m not a plastic bag’.

Stick two fingers up to the fashionistas and do your bit for the environment at the same time,
with this deliberately un-designed but well-intentioned bag.

To order yours email james@thekingsarmscreative.com.